Business Development Testing  
Assessments for Success    

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Think Big but Start Small

Starting a New Business?: Think Big but Start Small, by John C. Murphy, 2006; ISBN: 059540037X - Paperback

This manual will teach you how to develop an idea into an opportunity and assemble the resources to create a successful plan for your business. Successful entrepreneur and author Chris Murphy has started and successfully run sixteen corporations, and has decades of start-up experience through his coaching efforts with students and small business owners. Murphy highlights one simple principle: you don't have to spend a lot of money to create your own business. By providing a practical, no-nonsense approach, he thoroughly explains each step in the process. With simple, straightforward explanations and examples, he explains how to choose a business that matches YOUR long-range objectives, considering such things as:
   +  What business is right for YOU
   +  Whether to start, buy existing, or franchise
   +  How to research and understand your market
   +  The best ways to get to know your customer
   +  How to write a successful business plan

If you have the motivation and passion to start your own business in our new global, high-tech economy, this book will become your guiding resource in getting your business up and running for the least possible investment.

Your Cost: $15.95
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[ Book ]

Adams Streetwise Small Business Start-Up : Your Comprehensive Guide to Starting and Managing a Business, by Bob Adams, 1996; ISBN: 1558505814 - Paperback

Bob Adams covers a comprehensive range of subjects, such as hiring strategies, advertising, accounting, and tax issues. His straightforward advice, written in plain English, is aimed primarily at new entrepreneurs and is aided by highly descriptive illustrations. Information is presented in short, easy-to-grasp bites, and runs the gamut from starting a business to selling your business, and everything in between.

Your Cost: $15.56
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[ Book ]

The Business Start-Up Handbook; Guidelines & Pitfalls, by Peter C. Sundt, 1999 ISBN: 0966854713 - Paperback

From writing a business plan to raising capital, from controlling costs to basic bookkeeping, from insurance and employee benefits to marketing --Peter Sundt draws on his own experiences as a successful entrepreneur to guide the reader through one of the most challenging endeavors a person can face: starting a new business.

Your Cost: $9.95
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[ Book ]

I Could Do Anything If I Only Knew What It Was: How to Discover What You Really Want and How to Get It, 1995; ISBN: 0440505003 - Paperback

This is a perfect book for anyone who is sick and tired of languishing in a dead-end job. Sher will pick you up off your butt and get you moving. Plenty of self-analytical exercises are included. Whether you're looking to make improvements in your job or personal life, Sher will teach you how to determine what your goals are and how to successfully reach them. An excellent resource for people thinking of switching careers, but not sure of what to do next.

Your Cost: $10.88
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[ Book ]

Joining the Entrepreneurial Elite: Four Styles to Business Success, by Olaf Isachsen, 1996, Consulting Psychologists Press; ISBN: 0891060901 - Hardcover

Isachsen describes four distinct entrepreneurial styles; Administrators, who enjoy the responsibility of taking an organization into the future; Tacticians, who are the risk takers, easily excited by spur-of-the-moment opportunities; Idealists, who are those driven most by the delivery of a product or service of lasting value rather than the desire for money; and Strategists, who are most intrigued by meeting the challenge of the unknown. By capitalizing on your strengths and partnering with people who complement them, you minimize your risk of failure. Complements the Personal Traits Inventory very nicely.

Your Cost: $25.95
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[ Book ]

Starting Out, Starting over : Finding the Work That's Waiting for You, by Linda Peterson, 1995, Consulting Psychologists Press; ISBN: 0891060731 - Paperback

Understanding your own unique combination of interests, values, skills, and preferences, and then finding the job that lets you use those strengths is what this book is all about. This comprehensive guide offers job seekers and career changers a resource to determine what they should know about themselves before making these crucial and life-changing decisions. Peterson defines the four stages in career decision-making: self-exploration, occupational exploration, goal setting/decision making, and decision implementation. At each stage, she provides practical guidance and helpful exercises. This book solidly addresses the most important issue in every career decision - understanding who you are and what motivates you.

Your Cost: $14.95
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